The Top 10 Most Popular Car Brands With Men and Women

It was no surprise to hear that men and women have different bahits when it comes to cars. Now, a look at the top 10 most popular cars and trucks bought by sex, compiled by TrueCar.com, shows there’s absolutely no overlap in the vehicles that they prefer. (By sex, we mean gender. Were you thinking something else?)
In making up its lists, TrueCar.com, which provides shopping advice, looked at the cars with the greatest percentage of buyers preferred by men and by women.
A big caveat: the lists don’t reflect sales volume, so you can’t take them as an apt reflection of market share. But it’s clear men win hands down in one category. They’re the primary purchasers of two of the industry’s best-selling vehicles: the Ford F-series pickup and the Chevrolet Silverado, even though their sales are not as it used to be.
You might think women would prefer car brands, but as you’ll see from the charts below, the women’s list is heavily weighted toward small SUVs and crossovers. The men’s list includes three pickups, a big SUV, and some luxury models. Some companies make out much better with male buyers, especially GM, which has four spots on the men’s list, while women among this top-10 vehicle list are all but ignoring them.
In fact, Nissan grabs three spots on the women’s list. Two spots go to Volkswagen, which is on a drive to sell 10 million vehicles around the world, and is adding jobs at its new plant in Chatanooga, Tenn.
Car companies have traditionally skewed their offerings toward male buyers, who purchase more cars during their lifetimes than women, trade them in more often, and by the looks of their list, have more money to spend. But the gender list reveals that women aren’t buying particularly cheap vehicles, either, and import companies look like they’ve figured out how to sell to them.
Here’s how the lists shake out.

Most Popular Car Brands Among Women

 

Model	Pct. Bought By Women
Volvo S40	57.9%
Nissan Rogue	56.9%
Volkswagen Eos	56.4%
Volkswagen Beetle	54.6%
Hyundai Tucson	54.0%
Honda CR-V	53.4%
Toyota RAV4	53.0%
Nissan JUKE	52.7%
Jeep Compass	52.7%
Nissan Versa	52.2%
Source: TrueCar.com

Most Popular Cars Among Men

Model	Pct. Bought By Men
Porsche 911	88.2%
GMC Sierra	87.5%
Ford F-Series	87.0%
Chevrolet Corvette	86.9%
Chevrolet Silverado	86.4%
BMW M3	85.1%
Audi S4	84.7%
Audi A8	84.4%
Cadillac Escalade EXT	84.3%
Maserati Granturismo	84.3%
Source: TrueCar.com Versa